Verón:
Los Angeles’ Premier Vegan French Macaron Producer
Back in 2019, Verón’s founder reached out to me and told me they needed help putting together some copy for their macaron packaging. They wanted to communicate a luxury feel with a hint of cheekiness. Additionally, I worked with them to launch their website and newsletter subscriptions:
Over the past two years, I’ve assisted Verón in curating several press-releases and email newsletters. Included among the myriad of media coverage Verón has received in their first year of business are outlets such as VegOut magazine, vKind, VegNews, and more.
Most recently, I created copy for their announcement to open their first retail location:
“Upon its launch in September of last year, Verón has risen in popularity among vegan and non-vegans. The company has sold over 50,000 macarons and shipped orders to every state in the country. But wouldn’t it be great to walk into a cute and trendy pâtisserie to pick out, mix-n-match, and enjoy these delicious confections in person? YES!
Later this year, Verón will open its first brick-and-mortar location in Downtown Los Angeles at 601 S Los Angeles St, Los Angeles, CA 90014. The shop will feature at least 18 macaron flavors alongside a variety of specialty items and a full coffee program. Fournier expressed plans to open the storefront just in time for the holidays—so it will be the perfect destination for purchasing Christmas presents!” - VegOut
